Conferences
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Download the program (2010 edition)
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Tuesday 2 February 2010
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| 11.30 AM / CONFERENCE Auditorium |
"It's Y!ou and its RIGHT NOW" Hussein FREIJEH, Director Advertising – Yahoo! Middle East |
| 1 PM / LUNCH Les Airelles |
In partnership with Mindshare |
| 3 PM / CONFERENCE Auditorium |
"How can one reinvent the business model and social model of the mass media?" Speakers: Yoann EL JAOUHARI, Sales & Marketing Director - JC Decaux Middle East / Yousef H. MUGHARBIL, President – Rotana Digital Entertainment / Rotana Group |
| 4 PM / ROUND TABLE Auditorium |
"Reaching tomorrow's market" Moderator: Roy HADDAD, Chairman & CEO – JWT Middle East North Africa Speakers: Dr Lance DE MASI, President - IAA UAE Chapter & President - American University in Dubai / Youssef M. I. HAMIDADDIN, CEO Middle East & North Africa - Acxiom / Ramsey G. NAJJAR, CEO - S2C |
| 5.30 PM / MAGISTER CONFERENCE Plenary Room |
"Bringing down the walls between the present and the future" Mikhail GORBACHEV, Former President of the USSR / Founder of Green Cross International Attend the conference |
| 9.30 PM / OFFICIAL DINNER Le Montagnou |
In partnership with JWT |
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Wednesday 3 February 2010
Under the Presidency of Osman Sultan, CEO - du |
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| 9.30 AM-1.30 PM Screening Auditorium |
"Screening of the 2009 Cristal Festival Production competition long list" |
| 11.00 AM / CONFERENCE-DEBATE Auditorium |
"Digital as an innovative way to break into recession" Moderator: Spencer OSBERG, Editor – Executive Speakers: Wassim BASSIL, Managing Director – RMG Connect Dubai / Hervé CUVILIEZ, Managing Partner – Diwanee / Dimitri METAXAS, Regional Digital Executive Director – Omnicom Media Group |
| 1 PM / OFFICIAL LUNCH Les Airelles |
In partnership with Omnicom Media Group |
| 3.00 PM / CONFERENCE Auditorium |
"Search and behavioral targeting: the future of Internet advertising?" Husni KHUFFASH, Country Business Manager – Google UAE |
| 3.45 PM / ROUND TABLE Auditorium |
"Delivering value in a digital world" Moderator: Osman SULTAN, CEO – du Speakers: Ali AL JABER, Managing Editor of Dubai TV & Dean of Mohammed Bin Rashid School of Communications / Jawad ALABASSI, Founder & General Manager – Arab Advisors Group / Subhra DAS, Senior VP Marketing - du / Wael FHARANY, Egypt Country Manager – Google / Ghassan HASBANI, CEO International – Saudi Telecommunications Company / Yousef MUGHARBIL, President of Digital Media – Rotana Media Group / Karim SABAGGH, Partner – Booz & Company |
| 5.30 PM / MAGISTER CONFERENCE Auditorium |
"The Power of the Common Challenge" Edward BORGERDING, CEO – Abu Dhabi Media Company |
| 6 PM / COCKTAIL |
Offered by Abu Dhabi Media Company |
| 8.30 PM / AWARD CEREMONY Plenary Room |
Cyber, Integrated, Promo & Direct, Media Cristal Award of Honor to Edward Borgerding, CEO – ADMC as Media Businessman of the Year |
| 10.00 PM / OFFICIAL DINNER La Fondue Restaurant |
In partnership with Impact BBDO |
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Thursday 4 February 2010
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| 9.00 AM / YOUNG DIRECTORS FORUM Cinema |
Broadcasting of the short films of the 8 best young directors from all over the world who never shot ads. An international jury chose them among more than 250 short films, fake ads and clips received by the Festival’s team. The opportunity for producers to discover new talents. |
| 10.15 AM / DEBATE Auditorium |
"Does creativity allow everything?" Speakers: Anne CHANON, Deputy to the General Management – ARPP (French Professional Advertising Regulation Authority) / Ghassan GERMANOS, Managing Director – AL Media / Bechara MOUZANAR, Regional Executive Creative Director - Leo Burnett MENA |
| 11.30 AM / CONFERENCE Auditorium |
"Welcome to the 21st century”" Farid CHEHAB, Chief Creative Officer – Leo Burnett Central and Eastern Europe, Middle East and Africa |
| 1 PM / OFFICIAL LUNCH Les Airelles |
In partnership with Leo Burnett |
| 3.00 PM / CONFERENCE Auditorium |
From the film to storytelling and advertainment, ten years of Cristal Awards Christian CAPPE, CEO - Cristal Festival Network |
| 4.15 PM / MAGISTER CONFERENCE Auditorium |
"Contagious ideas that change the conversation" Richard PINDER, COO – Publicis Worldwide / President of the 5th MENA Cristal Festival |
| 5.30 PM / SPECIAL EVENT Cinema |
Screening of the movie "Home" by the director and famous photographer Yann ARTHUS BERTRAND |
| 8 PM / CLOSING CEREMONY – GALA DINNER Plenary Room |
In partnership with Choueiri Group & Ksara Film, Outdoor, Press, Radio, Corporate and MENA Grand Cristal |
Contact: Jérémie Noël jeremie.noel@cristalfestival.com / Tel : +33 1 47 72 37 02
